Good Influence By Paul M. Katz
Item # GPHTG-SLXEO
Want to change the world using the power of pop culture? Good Influence: How to Engage Influencers for Purpose and Profit by Paul M. Katz is your go-to guide. Drawing from 30+ years of experience working with icons like Usher and organizations like the Gates Foundation, Katz reveals his proven D.R.E.A.M. framework for creating impactful, influencer-led campaigns. Packed with real-world case studies, tips, and entertaining stories, this book empowers nonprofits, brands, and changemakers to drive awareness, funding, and action. Whether you're new to cause influence or looking to level up, Good Influence shows how celebrity can fuel purpose. Join the movement—make your mission unforgettable with Katz's expert roadmap.
Various
Reading, Education
Production Time: Please inquire
Packaging: Bulk
17403 (Pennsylvania, United States)